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Official Rules

Summer Favorites Online Instant Win Game
No Purchase Necessary to Enter or Win

Open to legal residents of the 50 United States and the District of Columbia,
18 years of age and older at time of entry. Void in Puerto Rico and where prohibited.

  1. Eligibility: The Summer Favorites Online Instant Win Game and Second Chance Sweepstakes (collectively, The "Promotion") is open to all legal residents of the 50 United States and the District of Columbia, 18 years of age or older at time of game registration. Employees of the National Frozen and Refrigerated Foods Association (NFRA), the companies sponsoring the NFRA Summer Favorites promotion and their respective parent companies, subsidiaries, affiliates, retailers, prize suppliers, advertising and promotion agencies, including Marden-Kane, Inc., and their immediate families (spouse, parents, children, siblings and their respective spouses) and individuals living in the same household as such employees are ineligible to enter or win. Void in Puerto Rico and where prohibited by law. This Promotion is subject to all applicable federal, state, and local laws and regulations.

  2. How To Play the Instant Win Game: The Summer Favorites Online Instant Win Game ("Instant Win Game") begins at 12:01 AM Eastern Time (ET) June 1, 2008 and ends at 11:59 PM ET August 11, 2008 ("Entry Period"). During the Entry Period you can enter the Instant Win Game online by doing the following: [1] Click on the Summer Favorites Online Instant Win Game promotion link available at www.easyhomemeals.com (or on the websites of brands sponsoring the Summer Favorites promotion who have placed a link to the game on their website). Upon your initial visit to the Instant Win Game you will be asked to complete a one-time registration form and establish a user name and password to be used for subsequent visits and game plays. All fields on the registration form must be entered completely and accurately in order for your registration to be valid; [2] Once you are successfully registered, you will receive electronically an online Summer Favorites Instant Win Game Card. You may play the game online by selecting exactly five (5) of the twenty two (22) ice cream/novelty brand logos available on the game card and dropping them into the specified shopping cart location on the online game card. When you click to submit your selection you will receive either a winning or a non-winning message. Grand Prize will be awarded to the first entry where all five (5) ice cream/novelty brand logos selected by the entrant match in exact order left to right to a sequence of five (5) ice cream/novelty brand logos determined by the computer. First place prizes will be awarded for matching four (4) ice cream/novelty brand logos in any order. Second place prizes will be awarded for matching three (3) ice cream/novelty brand logos in any order. No prize will be awarded for matching 2 or fewer brand logos. See Rule #6 for prize claim details. Limit one Instant Win Game play per person per email address per day. NFRA is not responsible for stolen, lost, late, misdirected, damaged, incomplete, inaccurate, illegible entries. No mechanical reproductions of entries permitted. All information provided to Sponsor when registering for the Instant Win Game will be used in accordance with Sponsor's privacy policy located on the NFRA's web site.

  3. Instant Win Prizes: One hundred and six Instant Win Game prizes are available. One (1) Grand Prize of $100,000 cash is available to be won by the first entry received where all five (5) ice cream/novelty brand logos selected by the entrant match in exact order left to right to a sequence of five (5) ice cream/novelty brand logos determined by the computer. Odds of winning Grand Prize are 25,000,000:1. Five (5) First Prizes of $500 cash each are available to be won if exactly four (4) winning logos are matched in any order. One-hundred (100) Second Prizes of cooler bags are available to be won if exactly three (3) winning logos are matched in any order; estimated retail value $25 each. Actual odds of winning a First or Second Prize are dependent upon the number of games transacted. Total Approximate Retail Value of Instant Win prizes: $105,000. If no participant reveals five winning brand logos in exact order, no Grand Prize will be awarded. Prizes are subject to availability and Sponsor reserves the right, at its sole discretion, to award a prize of greater or equal value if the advertised prize is unavailable. Taxes are the sole responsibility of the winners. Limit of one (1) Instant Win Game prize per person. No substitutions or transfers of prize permitted, except at Sponsor's sole discretion.

  4. Determination of Winners: Awarding of prizes is subject to validation and eligibility verification. The data stored on the computer systems of our prize supplier/underwriter is the sole determinant of all Winning brand logo sequences, and prizes revealed, as well as all information provided by game participant as part of such attempt. Screen shots are not proof of winning. An entry shall be deemed submitted by the holder of the e-mail account. A potential winner may be required to provide us with proof that the potential winner is the authorized account holder of the electronic mail address associated with the potential winning entry.

  5. Second Chance Sweepstakes Drawing: Unclaimed 1st and 2nd instant win prizes, if any will be awarded in a Second Chance Sweepstakes Drawing. All registered game players as of 11:59 PM (ET) on August 11, 2008 who have not previously won a prize in this promotion will be entered into the Second Chance Drawing. Winner[s] will be selected in a random drawing on or about August 18, 2008 by Marden-Kane Inc., from all eligible entries. Odds of winning will depend upon the total number of Second Chance entries received and the number of unclaimed prizes available. Winners will be notified as detailed in Rule #6. The decisions of the judges will be final and binding on all matters relating to this Sweepstakes drawing.

  6. To Claim Prize: Online Instant Win Game prize winners will receive notification of prize won online at time of winning and are subject to verification. Second Chance Sweepstakes winners will be notified by email and/or postal mail as to the prize won. Marden-Kane will notify all potential winners by email or regular and/or overnight mail. Potential Grand Prize winner will be required to complete and sign an Affidavit of Eligibility and Liability Release, and where legal, a Publicity Release, which must be returned within ten (10) days after issuance of prize notification or prize will be forfeited. Grand Prize winner will be required to furnish their social security number which will be used only for the purpose of reporting the winner's prize earnings to the Internal Revenue Service as required by law. If prize notification for any 1st or 2nd Prizes is unclaimed or returned as undeliverable, or if a winner fails to properly sign and return all forms described herein, the prize will be forfeited and placed into the Second Chance drawing. Sponsor reserves all rights, including the right to edit, publish, use, adapt, modify, or dispose of any proper names, likenesses, and photographs without further consideration or payment to the entrant online, in print, or in any other media for advertising and promotional purposes for this and similar promotions in all media (including and without limitation, the internet) without additional compensation, except where prohibited by law. All prize claims are subject to verification.

  7. LIMITATION OF LIABILITY AND GENERAL TERMS AND CONDITIONS: BY PARTICIPATING IN THE PROMOTION, ENTRANTS AGREE TO ABIDE BY THE TERMS OF THESE OFFICIAL RULES AND THE DECISIONS OF THE JUDGES, WAIVE ANY RIGHT TO CLAIM AMBIGUITY IN THE RULES, AND RELEASE, INDEMNIFY AND HOLD HARMLESS THE SPONSOR, MARDEN-KANE, INC. AND EACH OF THEIR AFFILIATES, SUBSIDIARIES, AND THEIR RESPECTIVE AGENTS, REPRESENTATIVES, OFFICERS, DIRECTORS, SHAREHOLDERS, AND EMPLOYEES (COLLECTIVELY, "RELEASEES") FROM AND AGAINST ANY INJURIES, LOSSES, DAMAGES, CLAIMS, ACTIONS, OR ANY LIABILITY OF ANY KIND RESULTING FROM OR ARISING FROM PARTICIPATION IN THE PROMOTION, OR ACCEPTANCE, POSSESSION, USE, MISUSE OR NONUSE OF THE PRIZE THAT MAY BE AWARDED. RELEASEES ARE NOT RESPONSIBLE FOR PRINTING OR TYPOGRAPHICAL ERRORS IN ANY PROMOTION RELATED MATERIALS; OR FOR TRANSACTIONS THAT ARE LOST, MISDIRECTED, FAIL TO ENTER INTO THE PROCESSING SYSTEM, OR ARE PROCESSED, REPORTED, OR TRANSMITTED LATE OR INCORRECTLY OR ARE LOST FOR ANY REASON INCLUDING COMPUTER, TELEPHONE, PAPER TRANSFER, MAIL SYSTEM, HUMAN OR OTHER ERROR; OR FOR ELECTRONIC, COMPUTER, OR TELEPHONIC MALFUNCTION OR ERROR, ACCESS OF ANY WEBSITE ASSOCIATED WITH THIS PROMOTION, OR PROCESS ANY TRANSACTION THEREON. IF IN THE SPONSOR'S OPINION, THERE IS ANY SUSPECTED OR ACTUAL EVIDENCE OF ELECTRONIC OR NON-ELECTRONIC TAMPERING WITH ANY PORTION OF THE PROMOTION, OR IF COMPUTER VIRUS, BUGS, UNAUTHORIZED INTERVENTION, FRAUD, OR TECHNICAL DIFFICULTIES OR FAILURES COMPROMISE OR CORRUPT OR AFFECT THE ADMINISTRATION, INTEGRITY, SECURITY, FAIRNESS, OR PROPER CONDUCT OF THE PROMOTION, THE JUDGES RESERVE THE RIGHT AT THEIR SOLE DISCRETION TO DISQUALIFY ANY INDIVIDUAL WHO TAMPERS WITH THE ENTRY PROCESS AND OR VOID ANY ENTRIES SUBMITTED FRAUDULENTLY, TO MODIFY OR SUSPEND THE PROMOTION, OR TO TERMINATE THE PROMOTION AND CONDUCT A RANDOM DRAWING TO AWARD THE REMAINING PRIZES USING ALL ELIGIBLE, NON-SUSPECT ENTRIES RECEIVED AS OF THE TERMINATION DATE. SPONSOR RESERVES THE RIGHT TO MODIFY OR TERMINATE THE PROMOTION IN ITS ENTIRETY AT ANY TIME AND AT ITS SOLE DISCRETION. ANY ATTEMPT BY AN ENTRANT OR ANY OTHER INDIVIDUAL TO DELIBERATELY DAMAGE ANY WEBSITE OR UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION IS A VIOLATION OF CRIMINAL AND CIVIL LAWS AND SHOULD SUCH AN ATTEMPT BE MADE, THE SPONSOR RESERVES THE RIGHT TO SEEK DAMAGES AND OTHER REMEDIES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW. ANY ATTEMPTS BY AN INDIVIDUAL TO ACCESS ANY WEBSITE ASSOCIATED WITH THIS PROMOTION VIA A BOT SCRIPT OR OTHER BRUTE FORCE ATTACK OR ANY OTHER UNAUTHORIZED MEANS WILL RESULT IN THE IP ADDRESS BECOMING INELIGIBLE. USE OF AUTOMATED ENTRY DEVICES OR PROGRAMS IS PROHIBITED. No more than the listed number of Instant Win Game prizes will be awarded. In the event of a production, technical or human error, or for any other reason, the number of winning Instant Win Game pieces distributed or received for any prize level exceeds the number of prizes listed in Rule 3 for that level, Sponsor reserves the right to conduct a random drawing from among all verified and validated prize claims received to award the listed number of grand, first and second prizes. In no event will more than the stated number of prizes be awarded.

  8. Winners List: For a list of the winners available after September 1, 2008, send your request with a self-addressed, stamped envelope to: Summer Favorites Winners, P.O. Box 711, Sayreville, NJ 08871-0711. Requests must be received by November 28, 2008.

  9. Sponsor: The Sponsor of this Sweepstakes is National Frozen & Refrigerated Foods Association, 4755 Linglestown Road, Suite 300, Harrisburg, PA 17112. Administrator: Marden-Kane, Inc. 36 Maple Place, Manhasset, NY 11030.